Whether your business operates on the internet or not, it will have an online reputation and there will be people regularly discussing how good or bad your business is on social media channels and on review sites. If you have a negative online reputation then you are definitely losing sales, leads and market share, the three things which any business needs in order to achieve success. Not even huge businesses can escape the damage that a poor online reputation will cause ad if your’s isn’t positive you need to take action in order to change things around. You can hire a reputation management company who specialize in online reputation repair, and here is why it is so important that you do so.
Search engines are the new high street and when people want to find a barbers, a dentist, a show shop or a solicitors they do not look in the Yellow Pages or head out to town, they go to the search engine. Now let’s imagine that they find your company on the search engine and they decide to take a look, only to be met by poor reviews and slanderous comments, do you think that they’ll come to you? Of course they will not, they will look for a company who doesn’t have negatively about them online. Now imagine that this happens 25 times per week or more, can you afford that many lost sales?
Customer loyalty has greatly decreased in recent years, simply because of the sheer volume of businesses that there are out there. When customers have been asked what would prompt them to be loyal to a company they will always talk about finding a company that they can trust in. This is why so many businesses are trying to create a brand, rather than simply a business. The internet is going to be one of the most important aspects of growing a brand yet you will not be able to do that if your reputation online is not good. A poor reputation will greatly inhibit you from knitting together a solid and positive brand image.
It is not just sales that you will miss out on when you have a negative reputation online, you will also be losing out on some of the most talented staff. Ask yourself ‘if you were a professional, why would you work for a company which is shrouded in negativity?’ The answer is that you wouldn’t and nor will many men and women out there. The key to any successful business is a workforce who are highly talented and can work successfully together as a team, if you don’t fix your online reputation this is something that you will never have because the best talent will be going to other companies who have a great online reputation.
This is business critical so you need to take action sooner rather than later.